Videos give website visitors a feel for you and the products and services you are providing. When people see your videos, which need to be placed right at the top of your web pages, they will get the information that they are seeking quickly.
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More importantly, they will return to see what information or advice you have to share next. Another important aspect of a website video is that it can include a call to action.
If I am a mechanic, I might share videos with visitors that explain how to replace or repair something minor. I may also indicate when something like a transmission or a catalytic converter needs to be fixed by a professional. I would then include a call to action such as “e-mail me at my website” or “call my shop to book an appointment” at the end of the video to entice the visitor to do business with me.
Video is an effective way at engaging visitors. They get to see you in person and can develop a rapport with you. If you are sincere and informative, you are likely to get more e-mails, calls and inquiries regarding your products and services. More tips can be found here: http://www.jeffbullas.com/2013/07/30/top-10-tips-for-incredible-video-marketing-success/